SALES DIAGNOSTICS
What it is
A structured diagnostic process—combining a focused conversation and a written assessment—designed to surface:
-
how sales decisions are currently being made,
-
where outcomes rely on assumptions rather than signals,
-
which risks are being deferred without being explicitly acknowledged.
We do not analyze data in isolation.
We determine which questions your data must answer—and which it currently cannot.
When founders typically come to this
-
before hiring aggressively,
-
before scaling a channel,
-
before stepping back from sales,
-
or when effort feels high but clarity feels low.
What they walk away with
-
clarity on what is structurally sound,
-
visibility into what is fragile or overloaded,
-
a clear list of decisions that can no longer remain open.
This is not advice.
It is a forcing function.
SALES ARCHITECTURE
A time-bound decision design engagement that produces a single, committed operating blueprint for sales.
This explicitly defines:
-
what must happen first,
-
what cannot run in parallel,
-
which paths are closed and why,
-
what metrics matter at each stage,
-
how decisions change at inflection points.
This is not a menu of options.
It is decision logic with trade-offs made explicit.
We own the decision logic and trade-offs.
You own execution and outcomes.
SALES GOVERNANCE
Ongoing presence in weekly and monthly reviews as an external decision anchor.
Not to manage execution—
but to ensure reality is continuously tested against the agreed decision structure.
This is where drift is detected early, before it turns into surprise.
SELECTIVE SALES EXECUTION
For a very small number of startups, we also take on end-to-end sales execution.
This is selective, capacity-bound, and used where execution itself is the fastest way to restore clarity.
It is not our default model—
but it is part of our operating history.